Is social media important for your business?
“You can either use social media to impress people, or to impact people – the choice is yours!”
Did you know that social networks are one of the fastest growing industries in the world? Yes, the social media wave is only getting bigger and bigger, and isn’t going to end anytime soon. This makes it only wise for your business to take maximum advantage of these networks to grow. Every business today needs to leverage proper social media channels in the best possible way. Not because it’s the “in thing”, and not because it sounds simple, but because their target audience is hanging around popular social media networks. And they’re engaging with their favorite brands and connecting with them on different levels. By giving your business brand the social media touch, you not only generate more business but also connect with your customers better and serve them on a higher level. It actually makes your online marketing easier.
Here are some of the ways in which your business can leverage all the benefits social media sites offer:
- Using social media for business boosts your site’s SEO:
Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. A killer content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic vial social media to your optimized pages will cause them to climb much faster in the search engine results pages (SERPs).
- Social media posts can be used to drive targeted traffic:
Creating a new page on your site is like taking a really great selfie. You want the world to see it and bask in its brilliance, but you don’t want to beg for attention (or worse, pay for it). That’s why for selfies and landing pages, well-placed social media posts can make all the difference.
- You can respond to problems immediately:
If there’s a problem with your product or service, you want to know about it right away. With the feedback you get in the process of social media marketing, you’ll be the first to know when there are issues – and you can take steps to resolve them right away. Study after study has shown that consumers appreciate companies that respond to customer complaints (and don’t hesitate to rant online to anyone who will listen when companies don’t take the time to make things right).
- If done well, social media can build ‘real relationships’:
Part of what makes things like Facebook, Twitter and Instagram marketing so cool is the interaction you get to have with your customer base — you can read their tweets and status updates to get insights into their daily lives (and maybe adjust your marketing strategy as a result). What products are they buying and why? What are they doing on the weekend? What kind of posts do they love to share, and from what websites? You can also use social media as a tool for connecting with complementary, non-competing businesses, thought leaders and tastemakers in your space, as well as journalists who cover your industry.
- It builds brand loyalty:
Several reports have proved that brands with active social media profiles have more loyal customers. It’s easy to imagine why: when you’re engaging and interacting on social media (not just tossing your posts out onto the web hoping someone will stumble upon them) you become less like a corporation and more like what you truly are — a unified group of people who share a vision.
- Social media ads allow targeting and re-targeting:
One of the reasons social media is important is because of the highly customizable nature of social media ads. Facebook ads, for example, allow you to target users by things like location, education level, industry and even purchase history and the pages they’ve liked. You also have to the option to install a Facebook pixel on your site and use it to retarget the users who visit you — these people are far more likely to convert into solid leads and sales!
- It can help you get noticed at events, and even generate earned media coverage:
Whether your business is sponsoring a charity fundraiser or attending a major trade show, there’s no better way to leverage your presence than with the help of social media.
- Use it for ‘social proof’:
‘Social proof’ is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation. In simple terms, people do what others do. They like to believe what the majority likes to believe. The reason why social proof works is because it gives a sense of assurance to your prospects and lets them know about the benefits of your product, without any selling. Social media is brimming with activity that can be used for social proof. If someone commented on your Facebook post praising your company, use it. When someone tweets you about how your product changed their life, use it. When someone posts a happy Instagram picture of them enjoying your service, use it.
- Reach out to larger audiences:
People are no longer dependent on Google search when they need to connect to something or someone. Today, search is not limited to the mighty web search engines. It has moved beyond, which is why social media platforms such as Facebook and Twitter are the new search engines.
So, can social media help you increase your conversion rates? Does it have the ‘x’ factor when it comes to giving you the ground to achieve more sales? The answer is a resounding yes, but only, if you do it the right way!
Also read: IoT is the next big thing – we’ve heard this often. But what is the ‘Internet of Things’ and why is it so powerful? Here are the answers:
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