In the battle between ‘Flipkart v/s Amazon v/s Snapdeal’ – customer is the winner!
As the festive season is nearing, the 3 e-commerce giants in the country – Flipkart, Amazon and Snapdeal, are gearing up to roll out massive discounts. They are leaving no stone unturned to gain larger market shares. Amazon is going on massive sale from 1st to 5th October, whereas Flipkart and Snapdeal are all ready to launch their annual sale from 2nd to 6th October. All three companies will look to meet a large percentage of their annual sale value targets during this period.
What is each company betting on?
Flipkart Big Billion Day 201x
In the third edition of its Big Billion Day sale, Flipkart, this time, will offer no-cost EMIs and product exchange programmes aimed at attracting more revenue. It is also betting big on sale of large appliances, along with high-margin fashion and apparel segments. The first day of Flipkart’s Big Billion Days will let you shop products in the category for fashion, home décor, televisions, and home appliances. Mobiles and mobile accessories will be sold on day 2, while the third day will be for all other electronic items. Day 4 and 5 will be for the complete range of products. Flipkart has also introduced ‘Your Wish, Our Offer’, where highly-wish-listed products will garner you more deals and discounts on them. SBI debit card holders will get an additional 10% discount.
Amazon Great Indian Sale
Amazon India is betting on a whopping 8 crore products this time – the largest ever range by any company to offer in India. It aims to bring the biggest sale ever to Indian customers. It will offer discounts of up to 15% on jewellery, 40% on televisions, 50% on kitchen essentials, flat 50% on ethnic clothing and up to 70% on other products. HDFC cardholders (credit or debit) can also avail of an additional cash-back of 15% on Amazon app and 10% on the website
Snapdeal Unbox Diwali Sale
Snapdeal, which rebranded its event as ‘Unbox Diwali Sale’, plans to offer up to 70% discounts on home appliances, electronics, mobiles, home furnishings, furniture and FMCG. Shoppers will be able to select from a wide range of products with hourly deals, with discounts up to 70% each hour. It is creating over 10,000 temporary jobs in these days to ensure that no order goes unfulfilled. It will also offer an instant 5% discount on buying through any debit or credit card for a select range of products with a minimum transaction of Rs. 1,000. Citi Bank debit and credit card holders can avail of an additional discount of 20% on purchases.
Last year v/s this year
In October last year, online retailers did business worth nearly Rs 9,000 crores as shoppers splurged on gadgets, apparel, home furnishings and more. It is believed that this year, the figure will be approximately Rs. 10,000 crores! Upto last year, these online giants would bear the losses on the discounted items. However, this year, they have shifted the burden of bearing the discounts on the sellers and merchants to a large extent, and the merchants are not willing to burn their pockets by offering products at massive discounts, as was the case last year. Because of this, the deals offered may not be as good as in the past.
Make the most of these days
In a battle to get the largest pie of the customer base, e-commerce companies are offering some unbelievably good deals. This is a complete win-win for consumers- ensure that you exploit this opportunity. Follow these tips to get the best deals:
- See which card is eligible for an additional discount in which site. Accordingly, plan your purchases.
- If you already have a product in mind that you want to buy, add that item to your wish-list before the sale starts, so you can find it easily.
- Before adding products to the cart, sign into the respective e-commerce website for a faster checkout.
- Get your credit and debit cards ready and added on the e-commerce website if you want to pre-pay for the products. Shopping through cards will give you additional discounts.
- If you’re using an app, check if you have the latest version of the respective marketplace’s app. Buying from an app might give you more discounts and instant deals.
- Ensure that you have a smooth internet connection before the sale starts so that you can purchase immediately without any connectivity or internet issues.
Happy shopping and happier saving!
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